CapabilitiesIndustriesInsightsAboutContact
Capability · Phone Marketing

Phone marketing programs, built on the rules

Trained callers running outbound and inbound programs on scripts tuned to your offer, with every call logged back to the record.

In shortZielit runs outbound and inbound calling programs: scripts tuned to your offer, trained callers, and every call logged back to the customer record. The program is built around the rules for calls and texts — consent, calling hours, Do Not Call lists and state registration — before the first dial.

How it runs: script → call → log

  1. Script — written to your offer and tested.
  2. Call — trained callers run outbound and inbound programs.
  3. Log — every call outcome goes back to the record, including opt-out requests.

What moves the number

Script quality moves results less than most teams expect. Timing, list quality and logging discipline move them more — which is why the list is built and consent-checked first, and every outcome is written back.

Rules we build in

  • Federal TCPA consent requirements for marketing calls and texts that use an autodialer or a prerecorded or artificial voice.
  • Calling-hour limits (federal rules restrict telemarketing calls to 8 a.m.–9 p.m. in the recipient's local time) and Do Not Call list checks.
  • Revocation of consent by any reasonable means, honored promptly.
  • State telemarketing laws — for example Texas, which since September 1, 2025 also treats marketing text messages as telephone solicitations. See our SB 140 explainer.

Frequently asked questions

What hours can telemarketing calls be made?

Federal rules prohibit telephone solicitations before 8 a.m. or after 9 p.m. in the called party's local time. Some states set narrower windows, so the rules for your audience's states should be checked too.

Do you log every call?

Yes. Every call outcome is logged back to the customer record, including opt-out requests.

Do you run inbound and outbound programs?

Both.

Do marketing text messages count as telemarketing?

Under the federal TCPA, texts are treated like calls for consent purposes. In Texas, SB 140 (effective September 1, 2025) brought marketing texts into the state's telephone solicitation law, including its registration requirement unless an exemption applies.

Want this run for your program?

Start a conversation