Insights
Notes from running the channels, not just studying them
Plain-language guides to marketing privacy, consent rules and AI governance.
Practical notes on running consent-checked marketing across email, phone, SMS and direct message — and on governing the privacy and AI decisions underneath them.
Articles
- Do you need to register to send marketing texts in Texas? What SB 140 changed
Since September 1, 2025, Texas SB 140 treats marketing text messages as telephone solicitations. What changed, who must register, exemptions, penalties and a compliance checklist. - TCPA vs. CAN-SPAM: which rules apply to marketing calls, texts and email
A side-by-side of the TCPA and CAN-SPAM for marketers: consent, opt-outs, calling hours, penalties, and the 2025–2026 changes to TCPA consent and revocation rules. - What the Texas Data Privacy and Security Act means for marketing teams
How the Texas Data Privacy and Security Act affects marketing: who it covers, targeted advertising opt-outs, sensitive data consent, data protection assessments and penalties. - Why a privacy assessment should come before the campaign brief, not after
Privacy checks bolted on before a send can only stop it. Run before the list is built, a privacy assessment shapes the audience, the channel and the message. - An AI governance checklist for marketing teams (and the questions your board will ask)
A practical AI governance checklist for marketing: inventory, data limits, human review, disclosure, logging and regulatory mapping — plus where the EU AI Act timeline stands in 2026.